Virtual events require entirely different promotional techniques than traditional ones. Flyers and posters in strategic locations won’t get attendees to your virtual conference or webinar...
Author - Angela
Italian business culture: what you need to know before moving to Italy as an entrepreneur
Living and working in another country can be a refreshing and at times humbling experience. More than a few Italians in Germany, for instance, may have giggled when the national radio aired...
How to organise a fashion show during a pandemic: our project for Labric Studio
None of us will forget 2020: it was a tough year, especially for those of us who organise events for a living. But our clients, too, have had to readjust their way of living and working...
Marketing an online event: 3 tips for organisers
Online events, such as webinars and digital conferences, are the new normal and things are not going to change as fast as we hoped or expected. Moreover, as we have already discussed, there...
Client interview: How the TopLegal Awards changed the game in corporate events
Over the past few months, we have faced challenges we could never have imagined. All of us, without distinction, have learned how to carry out our work in a completely different way than...
Rolling down the Mincio: a territorial marketing campaign to relaunch tourism
The tourism industry has never experienced such a severe crisis as the one that followed the pandemic. It is not just tour operators who are suffering, but also whole territories, which now...
Plan an international team-building to connect with co-workers overseas
Our way of working and thinking about work has changed, and companies are no longer identified with physical offices. It is increasingly common, for instance, for professionals to work in...
Your digital product launch needs the perfect strategy: here’s 3 tips for you
Can you remember a time when product launches involved events, with press representatives gathering together to be offered samples and refreshments? That is not a thing anymore, apparently...
3 tips to plan the perfect virtual product launch
One year into the “new normal” of our 90% digital interactions, we are finding new ways of keeping the economy afloat and carrying on with our lives, with work, with getting excited about...
The first edition of GECO Expo proved that sustainable development is possible
The first edition of GECO Expo, the online sustainability summit organised by our team at Smart Eventi in collaboration with the virtual event platform Hypersmarter, wrapped up on Saturday...