Plain conference rooms are yesterday’s venues: most of our clients, nowadays, ask for unique spaces for their corporate events, memorable venues, with distinctive personalities that will match their own creativity. Particularly in the case of event marketing, which is part of a brand’s promotional strategy, it is essential to use the venue as a tool to boost brand awareness, entice potential business partners or encourage internal communication. What every brand ultimately wants is to surprise and awe their audience with something truly memorable, an experience that will forever be associated with their product or service. And this was our brief when we were tasked to find the perfect venue for a convention promoted by Caredent. We had the perfect solution for their needs.
CityLife: the district that put Milan back on the business map
Milan has been experiencing a veritable renaissance and the CityLife district is the perfect embodiment of the city’s international identity. Born as part of a project of urban redevelopment and renewal of the Fiera district, CityLife is one of the largest projects of its kind in Europe, with over 370k square metres of breath-taking architectural beauty and efficiency. Lively, sustainable, appealing and business-friendly, this neighborhood rapidly became famous for having the highest standards in the city in matters of quality of life and environmental awareness. Most of its buildings – which include the tallest skyscrapers in Milan – were designed by archistars such as Zaha Hadid, Daniel Libeskind and Arata Isozaki. And it was inside one of these impressive buildings that we found the perfect v for our event.
Jaw-dropping coolness: the best venue in the City
That’s what you need, really, when organising a convention for an association of dentists. Our guests experienced their first jaw-dropping moment in the building’s panoramic lift, which ascends rapidly to the 47th floor of one of the most modern buildings in the city, revealing a breath-taking view of the Milan skyline. One of the best features of this venue is its 360° exposition which gives it perfect natural light all year and for most of the day, thanks to its glass-panelled walls. Milan stretched below us, in all it glorious, bustling beauty, providing a spectacle that no interior decorator could ever match.
Hiring caterers? Go big or go home!
What do you do when you have the perfect venue, that only requires minimal set up to look beautiful? You splurge on the catering, of course. Which, to be honest, you should do anyway, particularly when hosting an event in Italy. In fact, any event planner will tell you that the most spectacular venue can’t make up for mediocre food. That’s why we hired one of the best catering services in Milan, offering our guests a selection of delicious and sophisticated finger food, to be consumed while standing up and networking, in an informal environment. And that, really, is the ultimate recipe for corporate event perfection: make sure your guests have a good time and eat well while enjoying a breath-taking view. If you match these three requirements, your event will be a success.