The tourism industry has been affected like no other by the pandemic. It may take the whole branch years to recover and communication will be key when it comes to rebranding not only travel packages but destinations. Territorial marketing will...
Destinations
What is slow luxury tourism? You might have heard about slow tourism being one of the hottest trends that might help keep our planet cool, by encouraging the exploration of tourist destinations in a way that respects ecosystems and social...
Tourism in 2021 is about safety and freedom. After over a year of lockdowns and restrictions, people want to relax, let go of the tension and uncertainty that has gripped us all since the beginning of 2020. They want to be able to be outdoors...
The airline industry might take years to recover from the hit it took as a consequence of the pandemic – if it ever does. Most of us struggle to remember what it was like to fly regularly and carelessly, to sit in a crowded plane multiple times...
Covid-free islands are going to be the most coveted destinations for holidays and incentive travel in 2021. As the summer draws near and regulations shift according to each country’s respective pandemic situation, the travel industry is finding...
A study conducted by the Insa-Consulere market research institute has found that approximately 60% of the adult German population wants to travel in 2021, pandemic or no pandemic. The percentage rises to 65% in the group aged 25 to 34. This is...
The tourism industry has been hit by the current crisis like no other. While other businesses have been able to adapt their activities to abide by the continually updated safety measures imposed in each country, tourism-related enterprises have...
The tourism industry has never experienced such a severe crisis as the one that followed the pandemic. It is not just tour operators who are suffering, but also whole territories, which now need to relaunch themselves in view of what we all...
Corporate travel, conferences, team building events: until a few months ago we would never have imagined we were going to be organising any of these activities again in 2020. And yet, as this long summer drew to a close, we found ourselves...
Can we still go on holiday? And which countries are safe to visit? What kind of holidays can we safely plan? Can companies still budget and plan for incentive travel? The Covid-19 pandemic has made travelling much more complicated than it ever...