We miss live team-building events: they are part of our working tradition and help us connect to our colleagues on multiple levels. We have enjoyed plenty of interesting and engaging digital experiences this year and we are grateful for the...
Guides
A study conducted by the Insa-Consulere market research institute has found that approximately 60% of the adult German population wants to travel in 2021, pandemic or no pandemic. The percentage rises to 65% in the group aged 25 to 34. This is...
There was a time when international events took the form of large conferences, to be held in large venues, with interpreters translating in real-time to allow vast international crowds to share knowledge and debate ideas. The logistics of that...
Video conferencing has become part of our everyday lives: due to the recurring lockdowns, we not only use it to hold meetings and webinars, but also to talk to friends and family, exchange greetings, and attend art events. It’s no wonder...
Virtual events require entirely different promotional techniques than traditional ones. Flyers and posters in strategic locations won’t get attendees to your virtual conference or webinar and radio and tv ads might be way less effective in...
Living and working in another country can be a refreshing and at times humbling experience. More than a few Italians in Germany, for instance, may have giggled when the national radio aired a short piece about the complex psychological reasons...
Online events, such as webinars and digital conferences, are the new normal and things are not going to change as fast as we hoped or expected. Moreover, as we have already discussed, there are advantages to this kind of event, such as the...
Can you remember a time when product launches involved events, with press representatives gathering together to be offered samples and refreshments? That is not a thing anymore, apparently. And, until we go back to whatever “normal” is supposed...
One year into the “new normal” of our 90% digital interactions, we are finding new ways of keeping the economy afloat and carrying on with our lives, with work, with getting excited about things that interest us, and keeping up with dates and...
Online marketing tools are evolving faster than ever and, as our lifestyles turned increasingly more “connected” and social media took over an even larger slice of our daily interactions, platforms are scrambling to stay up to date and chase...