We have been talking about digital and virtual events for a while and maintaining that they are more sustainable than traditional events – which they are. There is clearly no comparison between a trade show that requires thousands of visitors...
Guides
There’s no denying it, we are all waiting to see if 2021 will fix what 2020 has broken and secretly fearing it won’t. By now, however, we should have learned that years, however much evidence we might collect to the contrary, do not have...
The European Parliament has approved the EU budget for 2021 and, as expected, a lot of attention has been given to environmental policies and Covid-19-recovery packages. Sustainability, over the coming years, will be an in-built principle in...
The GECO Expo, the first major online event dedicated entirely to sustainability, is drawing near and we can’t wait to join the crowd of professionals that will attend it. Many exhibitors, buyers, and visitors have already registered and new...
How do companies plan for success in these confusing times? How does anyone? How do you build a successful business in a market as unstable and volatile as the one we are experiencing right now? If you are looking for inspiration in this sense...
After a whole year of uncertainty and fear, some good news are coming on the pandemic front. Vaccines are entering the last trial phases and already there is talk of distributing them to the population next year. This does not mean, of course...
Italy has been a case study for most of 2020. For the impact Covid has had on the country and its economy, for the way it was managed on a national and regional level and, recently, for the way the pandemic has altered the public discourse...
Whenever you approach a new market, you should build a specific strategy for your target audience. Over the years, we have been helping international clients launch their products on the Italian market and providing them with dedicated PR...
The pandemic has changed the way we travel, the way we work, the way we interact with our colleagues. As we figure out this much-discussed “new normal”, we have to negotiate the limitations that come with Corona-related security measures. And...
Can we still go on holiday? And which countries are safe to visit? What kind of holidays can we safely plan? Can companies still budget and plan for incentive travel? The Covid-19 pandemic has made travelling much more complicated than it ever...