Planning a major corporate meeting or a convention is not an easy feat, but, when done correctly, can produce significant results and be advantageous to the company. To achieve this, you need a solid comprehensive vision and clear goals. This...
Interviews
La Linea Verde is one of Italy’s biggest producer of fresh, ready-to-eat vegetables (bagged salads, vegetable-based ready meals, and fresh beverages). They sell to other brands, as well as distributing under their own brand, DimmidiSì. It’s a...
In September 2019 we organised a corporate event for Hager Bocchiotti, a leading firm in electrical components, for the launch of a new product. The set-up of the event, as is always the case with product launches, was carefully designed to...
Tourism is one of the fastest-growing industries in the world and certainly one of the most relevant in the Italian economy. We are also aware, however, that mass tourism has proven to be other than beneficial to the destinations it seems to...
Earlier this year, we had the pleasure of working with Armando Troncana, the Italian director of MySwitzerland, on the Swiss Summer Lounge event in Milan. The event aimed at offering a taste of Swiss charm to the local audiences, as part of a...
The Milan Design Week is one of the most anticipated events in the industry and it has thousands of professionals gearing up for it every year, waiting to discover new talents, trends and exciting news. This year, we had the amazing opportunity...
The Milan Fashion Week is one of the most anticipated fashion events worldwide. Every year, Smart Eventi works with fashion brands, designers and creatives to launch new collections and organise catwalks and fashion shows. This year we were...
As you know, if you have been following us for a while, Italian Business Tips is a business-oriented blog, powered by Smart Eventi, a Milan-based agency specializing in corporate events, incentive travel, and team building experiences. Over the...
We recently organised a corporate event in Milan for TechSoft 3d, a leading multinational tech firm. We interviewed their marketing manager, Jennifer Gartz, to discuss the role and experience of an international company exploring the Italian...
I first met Gianluca Segato at the Italian of the year 2016 award ceremony, at the Italian embassy in Berlin. It is customary, on such occasions, to give extremely formal and not necessarily engaging speeches. However, this 23-year-old from...