As you know, if you have been following us for a while, Italian Business Tips is a business-oriented blog, powered by Smart Eventi, a Milan-based agency specializing in corporate events, incentive travel, and team building experiences. Over the...
Interviews
We recently organised a corporate event in Milan for TechSoft 3d, a leading multinational tech firm. We interviewed their marketing manager, Jennifer Gartz, to discuss the role and experience of an international company exploring the Italian...
I first met Gianluca Segato at the Italian of the year 2016 award ceremony, at the Italian embassy in Berlin. It is customary, on such occasions, to give extremely formal and not necessarily engaging speeches. However, this 23-year-old from...
The complex and diverse field of business travel has undergone radical changes over the past few years. If it is true that, for the most part, the services that were once exclusively provided by travel agents can now be managed online by the...
This month we interviewed… ourselves! We have not gone mad, bear with me. Smart Eventi is a young and rapidly evolving company with a tight and dynamic team, that constantly juggles a variety of commitments, offering a wide range of...
Getting married abroad is a growing-trend among young couples internationally and Italy is, unsurprisingly, among the preferred destinations. Besides the beautiful scenery, the food and the wine, Italy also enjoys a reputation for being the...
If you are interested in brand communication, new media and creative research are even remotely your thing, chances are you have heard of Zooppa. If the name is new to you, suffice it to say that it is the leading platform for crowdsourced...
Pizza. Can you believe we haven’t written a full post exclusively about pizza yet? Pizza appears to be Italy’s passport around the world and it is one of those few instances in which national pride trumps national stereotype every...
Email marketing is generally acknowledged to be among the most effective kinds of marketing, when managed correctly. And yet we all experience an overwhelming number of examples of brands that fail at staying in touch with their clients via...
The way we interact with our electronic devices has changed dramatically over the past decades. Those of us who still remember the early days of texting and the need to press on a key three or four times to get an “L” or an “S” often feel...