Italian trends

sustainable tourism is the future

Sustainable tourism is changing the way we travel

Sustainable tourism is the way forward. Some go as far as to say that it should be the only way forward. As the industry as a whole emerges from what could well be called the worst crisis in living memory (with a financial impact even greater...

uffizi

How the Uffizi Gallery aced influencer marketing

A few months ago, the decision to entrust the promotion of the Uffizi Gallery to famous fashion influencer Chiara Ferragni sparked some controversy. Some found it disheartening that one of the most illustrious cultural institutions in Italy...

virtual motor shows

Virtual motor shows – the ultimate online expos

The cancellation of all major trade shows and public events this year has led to a major crisis in the motor show industry. Even as trade shows all over Europe started again, in fact, the peculiar logistics of this type of event made it very...

Are virtual exhibitions the future of visual arts?

When the first lockdowns and restrictive measures were imposed in many Countries back in February and March, museums were among the first institutions to offer virtual tours and digital alternatives to their IRL experiences. This speaks volumes...