The tourism industry has been affected like no other by the pandemic. It may take the whole branch years to recover and communication will be key when it comes to rebranding not only travel packages but destinations. Territorial marketing will...
Italian trends
Forecasting the end of lockdown for sure is not easy, we know, but we like to be optimistic. By mid-June, we will be talking about openings for theatres and other venues and, depending on how the vaccination programme proceeds, by this summer...
Sustainability is a complex issue extending well beyond renewable energy and alternatives to single-use plastics. For instance, did you know that the tiles in your kitchen and the bricks that make up your wall are entirely non-recyclable...
The engineering of new materials is one of the key aspects of sustainability-oriented research. One of the biggest and hardest challenges humanity has to face in the long term is the disposal of non-biodegradable materials, which make up the...
The airline industry might take years to recover from the hit it took as a consequence of the pandemic – if it ever does. Most of us struggle to remember what it was like to fly regularly and carelessly, to sit in a crowded plane multiple times...
Will we be able to “go back to normal” after the pandemic? For one, we are not talking about rules and restrictions, we do not mean “will we be allowed to go back to normal. What we mean is: will we actually feel comfortable going back to...
Covid-free islands are going to be the most coveted destinations for holidays and incentive travel in 2021. As the summer draws near and regulations shift according to each country’s respective pandemic situation, the travel industry is finding...
As strange as it may sound, Italy’s cultural heritage is one of the most undervalued in the world. We are not talking, of course, about world-famous museums and artistic masterpieces, but about the many historical, artistic, and natural...
In this blog, we love telling you about exciting new Italian inventions that have the potential of changing aspects of our daily personal or professional life. We have done that recently when we wrote about U-mask, and we are happy to do that...
Clubhouse is the new Facebook, the new LinkedIn, the new Twitter. Definitely not the new Google+. Clubhouse is the platform that everyone wants to be on, but that relatively few still manage to access, let alone thrive on, and in less than a...