Italy has been a case study for most of 2020. For the impact Covid has had on the country and its economy, for the way it was managed on a national and regional level and, recently, for the way the pandemic has altered the public discourse...
Italian trends
This is going to be an unusual Christmas. The news on the pandemic front is relentless and often contradictory, we do hope for an end to the emergency, but what we know, so far, is that getting together to organise events still poses a health...
Italy, like most of Europe, is moving towards new lockdown measures and restrictions on events. At this difficult time, it is our duty as an agency to continue to provide our clients with the services they need. Fortunately, for several months...
We have been discussing mobility a lot this year. Between the airline crisis and the rise of sustainable urban mobility, our whole world has adapted to new modes of transport with unprecedented speed and, surprisingly, ease. For decades...
As the second wave of Covid-19 caused stricter measures to be put in place all over Europe, conferences were among the first events to be restricted. This posed a problem both to event organisers and to companies and professionals in all...
Whenever you approach a new market, you should build a specific strategy for your target audience. Over the years, we have been helping international clients launch their products on the Italian market and providing them with dedicated PR...
Can marketing become art? Can art help marketing? Can both converge and help society through a crisis? In September, the international beer brand Stella Artois launched a project in Milan, effectively providing affirmative answers to all three...
Sustainable tourism is the way forward. Some go as far as to say that it should be the only way forward. As the industry as a whole emerges from what could well be called the worst crisis in living memory (with a financial impact even greater...
A few months ago, the decision to entrust the promotion of the Uffizi Gallery to famous fashion influencer Chiara Ferragni sparked some controversy. Some found it disheartening that one of the most illustrious cultural institutions in Italy...
Italy is once again at the top of the space race, thanks to Vega VV16, which was launched on its 16th mission on September 3rd. The launch was postponed several times, first because of the pandemic and then because of critical weather...