Italian trends

sustainable tourism is the future

Sustainable tourism is changing the way we travel

Sustainable tourism is the way forward. Some go as far as to say that it should be the only way forward. As the industry as a whole emerges from what could well be called the worst crisis in living memory (with a financial impact even greater...


How the Uffizi Gallery aced influencer marketing

A few months ago, the decision to entrust the promotion of the Uffizi Gallery to famous fashion influencer Chiara Ferragni sparked some controversy. Some found it disheartening that one of the most illustrious cultural institutions in Italy...