A few months ago, the decision to entrust the promotion of the Uffizi Gallery to famous fashion influencer Chiara Ferragni sparked some controversy. Some found it disheartening that one of the most illustrious cultural institutions in Italy...
Italian trends
Italy is once again at the top of the space race, thanks to Vega VV16, which was launched on its 16th mission on September 3rd. The launch was postponed several times, first because of the pandemic and then because of critical weather...
The cancellation of all major trade shows and public events this year has led to a major crisis in the motor show industry. Even as trade shows all over Europe started again, in fact, the peculiar logistics of this type of event made it very...
The Covid-19 pandemic has caught the whole world unprepared, forcing most businesses to upend their processes and customary practices to cope with extraordinary circumstances. All interactions between brands and their customers have been...
If you have been following our blog, you will know how much we love creative seeding as a marketing tool, particularly for blogger, influencer, and media outreach. Today we offer you a concrete example from our recent experience. As severe...
The current emergency has somewhat distracted our collective attention from another pressing issue that affects us all: climate change. Despite the scientific community’s insistent warnings, not enough has been done in the past decade to get...
Advertising during the Covid crisis has become a branch of its own, as it requires skills and techniques that are unique within the vast universe of marketing practices. Since the pandemic hit Italy in March, with devastating consequences on...
GECO is the first Italian virtual trade show dedicated to sustainable tourism and it will be held from 28 to 30 January 2021. As we explained in a previous post, this unprecedented event was created with the aim of relaunching the tourism...
When the first lockdowns and restrictive measures were imposed in many Countries back in February and March, museums were among the first institutions to offer virtual tours and digital alternatives to their IRL experiences. This speaks volumes...
What is creative seeding? It is a common practice in influencer marketing and it consists of sending a selection of products to influencers, journalists, and bloggers, to increase media coverage for your brand. In these hard and unusual times...