Italian trends

how to manage your brand in a crisis

How to manage your brand in a crisis

Our health comes before profit in every way, shape or form. For many companies, however, the Covid-19 crisis is not about loss of profit: it may be a matter of life and death. Of course, all the major brands will be ok: nobody expects Coca Cola...

chinese smartphone

A new Chinese smartphone giant is coming to Italy

This may seem like a strange time to write about the future commercial relationships between Italy and China, and yet, at a time when it seems impossible to think of our global economy going back to planning international joint ventures, there...