Corporate travel, conferences, team building events: until a few months ago we would never have imagined we were going to be organising any of these activities again in 2020. And yet, as this long summer drew to a close, we found ourselves...
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The cancellation of all major trade shows and public events this year has led to a major crisis in the motor show industry. Even as trade shows all over Europe started again, in fact, the peculiar logistics of this type of event made it very...
If you have been following our blog, you will know how much we love creative seeding as a marketing tool, particularly for blogger, influencer, and media outreach. Today we offer you a concrete example from our recent experience. As severe...
GECO is the first Italian virtual trade show dedicated to sustainable tourism and it will be held from 28 to 30 January 2021. As we explained in a previous post, this unprecedented event was created with the aim of relaunching the tourism...
When the first lockdowns and restrictive measures were imposed in many Countries back in February and March, museums were among the first institutions to offer virtual tours and digital alternatives to their IRL experiences. This speaks volumes...
The trade show season is cancelled. This is hardly a surprise: trade shows all over the world have been disproportionately affected by the pandemic and many national and international events have been called off or postponed. With little...
The Italian tourism industry has undoubtedly been among the most affected by the global health and economic crisis, but it is also one of the most resilient industries in the world and it has unmatched potential when it comes to innovation and...
We have been talking about virtual events for several months now since restrictions were imposed on public and private gatherings because of the pandemic. We learned a lot and shared it with you. We explored some of the technological...
We do not know when our life will return to some sort of normality comparable to the one we knew up until early 2020. What we do know, however, is that all areas and groups in our society are united in the desire to go back to work, to school...
Why should your company or your brand celebrate 10 years in business? There are plenty of reasons, which may appeal to different companies at different times, but one consideration is taking center stage in our society. We live in a high-speed...