Do you remember going to conferences and conventions in pre-covid times? Do you remember registering, queueing, then sitting in a conference room, listening to panels, and then waiting for the speakers to finish before asking questions...
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Team-building in Milan is almost a tradition, albeit a recent one. Plenty of international buildings operating in what is known as the financial capital of Italy firmly believe in creating shared experiences for their employees to improve...
Engaging the audience is essential for any promotional or launch campaign. There is no one size fits all way to achieve this: strategies change with society. Numerous studies have shown that the average attention span has been significantly...
Many aspects of our economy have been affected by the pandemic. Practically all areas of our professional lives have undergone radical changes. We have spent almost all of 2020 designing solutions to help our clients keep their businesses...
The second edition of GECO EXPO has officially been launched: the Italian virtual trade show for sustainability and green innovation will take place from March 1st to 4th 2022 and it will offer its visitors, exhibitors, and buyers an even...
Are we getting back to normal? Sure, we still need to be careful, protect ourselves and others and avoid taking risks, but finally, thanks to the progress of the vaccination campaign, we can start to rethink our future and above all spend time...
Organising GECO EXPO was a wonderful challenge. The events industry was hit hard by the economic crisis resulting from the pandemic. Many companies reacted by defending and preserving what they had, essentially trying to exert damage control...
Welcome to the future of events: new technologies are accelerating at a dizzying pace and they are destined to change the way we think of and experience events such as conferences, annual meetings, and international trade shows. Our experience...
If you haven’t attended a virtual trade show yet, but have been considering it, this post is for you. Virtual trade shows have grown exponentially and achieved unprecedented success over the past year, but not everyone who was used to the...
None of us will forget 2020: it was a tough year, especially for those of us who organise events for a living. But our clients, too, have had to readjust their way of living and working, like everyone else, while continuing to run their...