In a continually shifting business landscape, in which startups and solopreneurs pop up beside multinational companies and millennial-powered enterprises with flat hierarchies, incentive travel is seeing a much anticipated renaissance. The vast...
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There are many ways of making a team building day memorable. Some like to take up extreme sports, while others would rather unleash the artist within. And then there are the “classics” of team building, which are often a first timer’s preferred...
We were approached by a leading Italian brand about organising a corporate event that incorporated travel incentives, training and team building elements. Hosting this kind of event brings several benefits to both the company and its employees:...
Instore marketing is a powerful promotional tool, which should be a part of both brands’ and retailers’ commercial strategies. When approaching marketing on an international scale, however, it is essential to take into account individual...
On a crispy and sunny winter morning, a team of adventurous executives from Atos Medical was having breakfast, sitting around a bonfire outside of a ski chalet on the Asiago Plateau. It was an unusual start to their day, but – having been our...
When should you plan team building activities? Every company has a different answer to that question. Team building can be used to improve performance, which implies that the team as a whole needs to work on certain specific issues. Or it can...
The event we planned for Grundfos – a market-leading pump manufacturer – was as challenging as it was stimulating and we were thrilled to get their commission. While most people may not be familiar with Grundfos’ specific field, they do employ...
Flash mobs are a highly versatile and incredibly useful tool. They can be used to create brand awareness, to launch a new product or announce a promotion, and they can also be turned into creative team building exercises. There’s no denying it:...
How should you promote your brand? Engage the local community directly and aim for real interactions, or deploy the full potential of your media advertising and targeting as wide an audience as possible? There’s no reason not to do both: this...
There are several perks to working in event planning, one of them being the possibility of working alongside innovators and people with a vision, the very men and women that shape and change the world we live in by opening up new possibilities...