Chinese entrepreneurship in Italy has become increasingly relevant over the past three decades. If the first wave of the phenomenon was mostly prompted by individual enterprises or family businesses, in recent years Chinese capitals have become more and more relevant on the Italian market. This created a demand for services to the Chinese community, requiring a complex approach and a deep understanding of the specific need of the Chinese community in Italy and of Chinese tourists and business travellers that happen to visit our country for any period of time. At Smart Eventi, we pride ourselves is having been ahead of time in anticipating the needs of Chinese professionals willing to invest in Italy or to cooperate with Italian enterprises.
Chinese entrepreneurship in Italy: working together towards success
Certified QSC suppliers
When entrepreneurs travel on business, they Providing quality services and a pleasant travel experience to Chinese travellers requires specific knowledge and a targeted approach. The China Outbound Tourism Quality Service Certification Program (QSC Program) is the acknowledged authority for the Chinese tourism industry, specialising in assessing the quality of outbound services and international suppliers, such as Smart Eventi. Working with the QSC Program means working with Chinese tour operators and other service providers in order to offer the maximum level of comfort and quality to our Chinese customers, putting our expertise at the service of their projects. At a time when the needs of Chinese leisure and business tourism in Italy are evolving, so should the suppliers that cater to them. We are equipped to offer high-end professional assistance to Chinese businesses and institutions wishing to operate, launch products, plan events or start enterprises in Italy.
Case history: Discovering Jiangsu
One of the most engaging and rewarding projects we managed for a Chinese client was a one-week event during the World Exhibition of 2015 in Milan. The Chinese pavilion featured a number of entrepreneurs and institutions, whose goal was to promote their specific activity or product within the Italian market. We were contracted by the Chinese province of Jiangsu to promote them as a brand to Italian audiences. We had the privilege of learning a lot about the province’s art, culture and craft and we channelled this knowledge into a comprehensive program of activities aimed at encouraging tourism in the Jiangsu area. For the main event, we selected a prestigious venue: the Museo della Permanente in Milan. This was the ideal setting to showcase artworks of all descriptions, paintings and photographs. For the opening ceremony, we invited representatives of the media and of the Chinese government, as well as local Italian institutions. The evening’s entertainment was provided by a cast of talented Chinese artists, including acrobats, dancers, singers and puppeteers.