HOMI: design and innovation in Milan – September 2016

HOMI Milan 2016

HOMI is the go-to Milan event for design firms and professionals. Every year, this lifestyle trade-show draws thousands of stakeholders from all over the world, and it has established itself as an effective incubator of creative energy, focusing on the unmistakeable quality of Italian design. HOMI is by no means an exclusively Italian affair – the New York edition in May was an international success – and yet its strength lies in the specifically Italian vibe of its core mission. HOMI combines local craftsmanship with a keen awareness of today’s global market, history and tradition with innovation, a strong sense of identity with a positive attitude towards international collaborations and contaminations. This event unites several fields in the design industry, offering plenty of exposure to new talent and new ideas, prompting research and creating the perfect environment for a crowd of designers, buyers, retailers and representatives of the media to meet and shape the near future of international design.

Are you planning your own event during HOMI2016, in or near Milan? Let us help you!

Design, style and innovation drive the economy

There is plenty of evidence that fashion and design have been positive, driving forces in Italian economy for years and that this trend isn’t going to change anytime soon. Italy’s own identity is intimately connected with a passion for style and beauty, expressing itself in countless fields: from fashion to interior design, from hospitality to electronics. We don’t compromise quality for aesthetics either: the two coexist harmonically, enhancing each other and making Italian Style so instantly recognisable and so ubiquitously successful. A recent study estimates that the global revenue from the design industry in Italy will grow by 43% over the next 5 years, reaching 15 billion Euros by 2021. This is the rock-solid foundation upon which HOMI has built its reputation and from which it expands, looking to create a shared space for international exhibitors to interact and grow. This edition will see exhibitors coming from Bulgaria, Canada, China, Colombia, Czech Republic, France, Germany, India, Iran, Japan, Russia, Singapore, South Africa, Turkey and the USA.

HOMI: talent in the spotlight

HOMI plays host to all expressions of style and beauty and, in order to organise its content in a workable flow, the exhibition has been divided into nine themed areas: Living Habits, Home Wellness, Fragrances & Personal Care, Fashion & Jewels, Gifts & Events, Garden & Outdoor, Kid Style, Home Textiles, Hobby & Work. Plenty of exposure will also be offered to new talent thanks to specially designed sections such as HOMI Sperimenta and HOMI Creazioni, where young designers will present their latest ideas and creations to a carefully selected professional audience of international visitors. The winners of the HOMI Maker Design Awards contest will also be present at the event. This is a healthy and effective way of pumping new life and energy into the industry as a whole, while at the same time valuing and retaining past and current achievements. International talent will be equally celebrated in the section known as DDD (Dream-Desire-Design), featuring the latest highlights from Belgium, Bulgaria, Finland, Hungary, the Netherlands, Sweden, Turkey and the United Kingdom.

Exhibiting at HOMI? Start planning now!

Visiting or exhibiting at HOMI is a must for anyone working in the design industry and it is essential to plan in advance and come prepared. Taking part in a trade-show calls for excellent organisation and impeccable planning, so that resources can be invested effectively, assets conveniently deployed and results measured. If you are thinking of participating in the next edition of HOMI, be it as a delegate or as an exhibitor, you should start making arrangement in advance. Whether you need to set up a stand for your firm, circulate your portfolio, manage your professional communication or find secretarial or catering staff, working with experienced professionals is always the wisest choice. Smart Eventi is an established corporate events firm, working in Milan with a number of international partners. Get in touch and we will find the perfect solution for your brand or company. We will take care of the logistics, so that you can focus on growing your business.

contatta-smart-eventi-1 Are you thinking of organising your event in Italy? Talk to us! Call us at +39 02/97381544 or email at info@italianbusinesstips.com
referenze-smart-eventi-1 Check out our portfolio HERE.

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She is a part-time digital nomad. She would go full-time, if only she could stay away from Berlin for long enough without pining for a Pretzel. She was born in Italy and she enjoys life as an expat, but visits home often enough and can still remember how to bake a perfect lasagna. She is passionate about writing, marketing, languages and the systematic demolition of cultural stereotypes.

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