Incentive travel: how to plan your trip to Italy

incentive travel to italy

Incentive travel is on the rise once again and Italy is one of the hottest destinations in Europe right now. However, if you are hoping to just google your desired region or city, book the required number of plane tickets and be done with it, you are sorely mistaken. Planning incentive travel is not remotely like grabbing a deal off Trivago for your mini-break. Despite the levels of automation reached by the travel industry, which seem to have made old-fashion travel agencies entirely redundant, this is still the kind of work that requires you to consult with a professional. And, if your goal is to plan an incentive trip to Italy, you will also need someone with knowledge of the territory, to make sure that your employees’ experience is fulfilling and memorable. Not all destinations in Italy are the same and booking an art lover on an adventure-packed trip is not going to make them happy. In the same way, you probably don’t want to send a team of teetotallers to a winery or someone with a fear of heights to a location that can only be reached by cable car. Check out our tips before you plan your incentive trip to Italy!

What is the point of incentive travel?

Incentive travel is an excellent tool that an increasing number of companies is using to motivate their employees, reward them for outstanding results and prompt them to reach certain goals (such as improving sales). Incentive travels doubles as an effective team-building tool, even without a specific team-building project attached to it: going on a trip with someone, sharing new experiences and the making of memories, inevitably leads to bonding and it helps build a stronger company culture.

What you need to plan the perfect incentive trip to Italy

incentive travel italy florenceConsider hiring someone on-site, someone with in-depth knowledge of the territory and relevant experience in the fields of corporate event planning. Incentive travel differs from normal leisure travel in many ways. It is meant to provide the kind of experiences that your employees would not embark upon on their own. Moreover, when we plan our own travel, we are in charge of the whole experience and responsible for our own mistakes. Booking a disappointing excursion, choosing the wrong restaurant or miscalculating the distance between the hotel and the main local attraction are common mistakes that most of us have made, and we can laugh them off when they are our responsibility. If, however, those same mistakes are the employer’s responsibility during an incentive trip, the reaction and the emotional impact will be quite different. When planning an incentive trip, you simply can’t afford to make the wrong choice. If Italy is your chosen destination, you will need to choose between a seemingly endless range of options. Seaside or mountains? Art cities or countryside retreat? Bathing suits or winter clothes? Sports or relaxation? Comfort food or healthy eating? Adventure or culture? Roasted piglet or vegan buffet? Italy offers all of this and much more and making the wrong choice will negate the very essence of incentive travel.

Know your budget

Like any other project, an incentive trip to Italy needs to have a clear-cut budget. This will be the first line you draw, for your incentive travel experts to work within. Your budget and the size of your group will determine the kind of accommodation you can access. With Italy in particular, a smaller budget doesn’t need to be a problem. Most of the popular destinations in the Country (such as art-cities and natural landmarks) are in close proximity to lesser-known ones (small towns and villages) that offer less costly accommodation in beautiful settings. If you want to send your employees on an art tour of Florence, for instance, you might save money by having them stay in a villa in the Tuscan countryside. The accommodation will be as high-end as any hotel in the city, the surroundings will be breathtakingly beautiful, filled with old-country charm, and providing transportation to the city centre will still be more cost-effective than booking a hotel near Piazza della Signoria. In order to make this work, of course, you need to rely on local experts to point you to the perfect solution for your specific needs. The same goes for meals: in Italy, you don’t need to spend a fortune to have the ultimate gourmet experience. You just need to know the right trattoria.

Let us plan your trip to Italy!
contatta-smart-eventi-1 Are you thinking of organising your event in Italy? Talk to us! Call us at +39 02/97381544 or email at
referenze-smart-eventi-1 Check out our portfolio HERE.

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She is a part-time digital nomad. She would go full-time, if only she could stay away from Berlin for long enough without pining for a Pretzel. She was born in Italy and she enjoys life as an expat, but visits home often enough and can still remember how to bake a perfect lasagna. She is passionate about writing, marketing, languages and the systematic demolition of cultural stereotypes.

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