Instore marketing is a powerful promotional tool, which should be a part of both brands’ and retailers’ commercial strategies. When approaching marketing on an international scale, however, it is essential to take into account individual markets, in order to convey the most effective message to each specific audience. When doing business in Italy, for instance, successful international brands tailor their product launches and campaign not only to national audiences, but to regional ones, and rely on local expertise to target such audiences
efficiently. How does that apply to Instore marketing? In this post we will use our recent campaign for Estée Lauder’s Aveda to illustrate the benefits of accurate targeting.
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