Italian brands and the Chinese market: the secret of a happy relationship - Il blog di Smart Eventi
Smartips

Italian brands and the Chinese market: the secret of a happy relationship

china chinese market shanghai italian brands skyline
Written by Angela



Luxury brands in general and fashion in particular have been identified by multiple analysts as the driving forces in Italian economy. This is due in no small measure to an increase in export and an optimisation of productive processes, as well as the strengthening relationships between Italy and certain specific markets. One such is the Chinese market, whose interest in made-in-Italy luxury goods has been growing steadily over the past few years. It is not rare for the staff of designer stores in Milan’s fashion district, for instance, to be given specific guidelines on how to best serve Chinese customers and to cater to them specifically, as they account for almost a third of the total sales of luxury goods worldwide. It is an established fact that shopping is now among the chief interests of tourists visiting Italy.

Subscribe newsletter

Informazioni sull'autore

Angela

Publisher and co-founder of the communication agency Fiore & Conti Gbr. She lives and works in Berlin.

Leave a reply