Choose your luxury: add a unique event to your incentive gifts

luxury incentive gift travel package events opera theatre concert

Italy is one of the most sought-after luxury travel destinations in the world, particularly among corporate travellers from Brazil, China and the USA. It is only natural, therefore, that Italian cities and natural attractions should feature in many an incentive gift package. As we have often discussed, when planning an incentive trip, the discerning employer will take into account the personal preferences and inclinations of their employees and find the perfect package for each individual or group. Luxury travel is no different: each of us has a different idea of what constitutes a luxury experience. For some, it may be a cruise on the Mediterranean, for others, unlimited access to museums and galleries, paired with dinners in gourmet restaurants and wine tastings. Events can also provide a welcome addition to your incentive gift packages: treat your team to some of the most exclusive experiences Italy has to offer.

Choose your luxury: add a unique event to your incentive gifts

A magical night at the opera in Milan

Few experiences are as intense and rewarding for an art lover as a night at the opera. You don’t need to be a classical music connoisseur to enjoy this musical genre. Thanks to subtitles, you don’t even need to speak the language in which the opera is sung. If you want your incentive program to be absolutely unique and memorable, consider treating your team to an unforgettable opera night. Some of Italy’s most famous theatres and opera houses, such as Milan’s La Scala, offer corporate packages for groups or individuals, which include refreshments during the breaks (operas can last for several hours, often with more than one break between acts). Check the opera season in advance to reserve tickets for your desired performance, and don’t forget to book a table for a quick pre-theatre aperitivo. Most packages also include guided tours of the city, dinner and exclusive shopping experiences.

BNL Italian Open in Rome

The BNL Italian Open is one of the most important red clay tennis tournaments in the world, and it takes place annually, in Rome. Like most major sporting events, the BNL Italian Open tournament offers outstanding corporate hospitality, making it the perfect incentive gift: it can be booked in advance and, if your employees are tennis fans, it is precisely the kind of luxury experience they will enjoy. The games are held at Rome’s Foro Italico and the corporate hospitality packages include access to bars and restaurants and the possibility of watching the games while relaxing in an exclusive lounge area, with table service and VIP assistance. Corporate packages often include hotel accommodation and tours of the city.

La Biennale in Venice

La Biennale is the most prestigious contemporary art exhibition in the world and it takes place, as the name suggests, once every two years. Unlike the other events we have so far described, La Biennale per se doesn’t offer specific corporate hospitality, but it does have group concessions and guided tours. In order to incorporate this experience into your incentive gift, you may need to work with an agency, in order to create a complete program, comprising accommodation, culinary experiences, guided tour and general assistance navigating Venice’s complex structure, as the city can get extremely crowded during the days of the exhibition.

In conclusion

In order to treat your team to engaging incentive travel experiences, you will need to work with professionals with in-depth knowledge of the territory and its traditions, as well as an extended network of connections.

Would you like to book one of these experiences for your team? Call us now for a free quote!
contatta-smart-eventi-1 Are you thinking of organising your event in Italy? Talk to us! Call us at +39 02/97381544 or email at
referenze-smart-eventi-1 Check out our portfolio HERE.

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She is a part-time digital nomad. She would go full-time, if only she could stay away from Berlin for long enough without pining for a Pretzel. She was born in Italy and she enjoys life as an expat, but visits home often enough and can still remember how to bake a perfect lasagna. She is passionate about writing, marketing, languages and the systematic demolition of cultural stereotypes.

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