Starting a new business, be it a brand new company or part of a franchise, should always be an event that engages the local community. When Smart Eventi was retained to manage the opening of new Maxi Zoo stores in Italy, our creative team got to work with one maxim in mind: always start as you mean to go on. Maxi Zoo is a leading brand in pet products, and we wanted to create awareness and curiosity around its new stores and establish them immediately as new and important elements in the lives of the local communities they were going to service.
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