Raise your awareness and generate buzz!

How do you do that when launching a new product? By getting the right people to spread the word about your brand. And how do you get the right people to know about your brand and motivate them to talk about it? You organise a press event!

Press days can be tricky, particularly when you are tackling a foreign market, with an unfamiliar crowd. If you are about to launch your new product or brand on the Italian market, we’re here to help!

Italian Business Tips is the international business unit of Smart Eventi, a Milan-based corporate events agency, specialising in bespoke pr events for international clients.

Impress your potential customers and the media with a memorable press day, give your brand the exposure it deserves and make sure your launch draws as much attention as possible.

Are you planning on launching your product in Italy?

Milan is the right place to start: from business and finance to the fashion industry, from international trade shows to corporate meetings, anyone who is anyone is setting up offices or organising events in this multicultural European city.

We will help you find the perfect venue for your press event, take care of set-up and logistics, ensure your product is showcased in the best possible way, and liaise with vendors and media representatives, to make your launch an instant success,

We will make sure your press day matches your campaign standards and your brand identity down to the last detail.


Call us today to plan your press event in Italy!


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