Rolling down the Mincio: territorial marketing to relaunch tourism
Portfolio Team building and incentive travel

Rolling down the Mincio: a territorial marketing campaign to relaunch tourism

Written by Angela

The tourism industry has never experienced such a severe crisis as the one that followed the pandemic. It is not just tour operators who are suffering, but also whole territories, which now need to relaunch themselves in view of what we all hope will be a new season of global recovery. We still don’t know when we will start travelling again, but we do know we intend to do it sustainably. This is why our agency accepted the call from Unipli Lombardia (an association dedicated to promoting the local territory) to devise a campaign to relaunch the area along the River Mincio as a tourist destination. This is the kind of territorial marketing challenge we love: promoting a charming region that most tour operators ignore entirely and of whose existence most domestic and international tourists are unaware. How could we resist?

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Informazioni sull'autore

Angela

Publisher and co-founder of the communication agency Fiore & Conti Gbr. She lives and works in Berlin.

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