Salone Internazionale del Mobile: welcome to Milan’s furniture fair

salone internazionale del mobile

Among the recurring trade-shows that make Milan a worldwide hub of business and innovation, the Salone Internazionale del Mobile is probably the most popular and anticipated. The 56th edition of this international fair of the furniture and design industry will take place from April 4th to 9th, with only the last two days of the exhibition open to the public and the first part of the event entirely reserved for exhibitors and delegates. Salone Internazionale del Mobile actually comprises several major events and a grand total of five exhibitions, each focusing on one particular aspect of the industry. It is widely known that design is among the most successful Italian cultural exports, to the point that it has contributed to the shaping of the national identity. This makes the Salone Internazionale del Mobile as much a cultural as than a business one. This has fostered a positive attitude from the exhibiting companies, that have been striving and investing to be at the forefront of innovation in their respective industries, while still upholding style and quality.

Salone Internazionale del Mobile 2017: facts and figures

The 2016 edition of the Salone Internazionale del Mobile counted over 1300 exhibitors and over 370.000 visitors from all over the world, the vast majority of which were professional delegates and attendees. Given the industry’s excellent performance over the past year, the organisers confidently expect these figures to increase for the 2017 edition. The furnishing and design sectors have been among the most successful industries in the Country in 2016, both in terms of profits and of popularity. Over 2000 exhibitors are booked to take part in the event, as well as a proportionally increased number of international buyers. Last year, the event brought about a measurable growth in international sales for the exhibiting companies and it was instrumental in the key role that design exports played in the overall positive trends registered in the national economy. For all this, the Salone Internazionale del Mobile has established itself over the years as the international stage on which large corporations and young startup companies alike want to be, to showcase their talent, products and innovative solutions.

Constant growth: Milan and the Salone Internazionale del Mobile

Milan has been acknowledged by multiple sources not only as the Country’s financial capital, but as a prominent business hub for several industries, particularly those that are connected to design, style and elegance. What makes the Salone Internazionale del Mobile a particularly desirable business opportunity, is its popularity among executives with actual buying powers, which means that those companies that can actually capitalise on the event tend to register a substantial increase in profit in the months immediately following the event and eventually benefit from that positive trend throughout the year. In a competitive industry, in which constant growth is the only viable option, this makes the Salone Internazionale del Mobile a must-attend event for hundreds of thousands of professionals. If you are attending for the first time and planning on doing business in Milan, planning your visit in advance is essential.

Doing business in Milan – plan your visit

Whether you are an exhibitor or a delegate, whether you are hoping to showcase your new line, to sell, to buy or to discover new talent, you should make sure that every aspect of your presence in the city is designed to yield the maximum result in terms of exposure and brand-awareness. If you are planning on hosting meetings and press-days and you are not an exhibitor, for instance, you should select a venue that will accommodate your technical and logistic needs and also impress your potential partners. If you are doing business with Italian partners for the first time, you might want to brush up on the local business etiquette and, if you are thinking of starting your own business, you should be aware of the necessary legal requirements.
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She is a part-time digital nomad. She would go full-time, if only she could stay away from Berlin for long enough without pining for a Pretzel. She was born in Italy and she enjoys life as an expat, but visits home often enough and can still remember how to bake a perfect lasagna. She is passionate about writing, marketing, languages and the systematic demolition of cultural stereotypes.

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