Organising GECO EXPO was a wonderful challenge. The events industry was hit hard by the economic crisis resulting from the pandemic. Many companies reacted by defending and preserving what they had, essentially trying to exert damage control. An understandable choice, of course, and yet we wanted to do the exact opposite: we chose to “counter-attack”, to experiment, to create something completely new, working with what our renewed circumstances offered, rather than waiting for things to go back to some sort of “normality”, whatever that used to mean. It was undoubtedly a gamble and today we can say that it paid out: organising the first major virtual trade show dedicated entirely to sustainability, within an interactive 3D environment, was an exciting experience that taught us a great deal. Thousands of visitors and hundreds of exhibitors and buyers took part in the first edition, showing us that the debate on sustainability is not only alive and well, but very much needed, and that both companies and consumers want to commit to a more eco-friendly future. This is why we are already working on the second edition of GECO EXPO. Take a sneak peek at our programme!
Informazioni sull'autore
Angela
Publisher and co-founder of the communication agency Fiore & Conti Gbr. She lives and works in Berlin.
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