Sergio Bonalumi - interview with the Director-General of Hager Bocchiotti
Interview

Sergio Bonalumi – an interview with the Director-General of Hager Bocchiotti

Written by Angela

In September 2019 we organised a corporate event for Hager Bocchiotti, a leading firm in electrical components, for the launch of a new product. The set-up of the event, as is always the case with product launches, was carefully designed to maximise impact. It’s not necessarily easy to think of creative solutions to present industrial components, but we do believe that creativity consists of tracing the connections that no-one else can see. We choose an unusual theme for this event: the works and style of Piet Mondrian, the celebrated Russian painter, who invented neoplasticism. In the same way, we created “neopablism”, after the name of the product we were presenting (“Pablo Style”, a particular type of distribution board). After the event, we interviewed Sergio Bonalumi, Hager Bocchiotti’s Director-General for Italy.

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Informazioni sull'autore

Angela

Publisher and co-founder of the communication agency Fiore & Conti Gbr. She lives and works in Berlin.

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