The Milan Fashion Week is one of the most important and anticipated events in the industry and thousands of brands, every year, hope or attempt to organise events and showcases and cram them into the space of three or four days, hoping to maximise their visibility. The number of those who actually achieve the desired results, of course, is much lower. Hosting a promotional event during the Milan Fashion Week can be incredibly expensive: way out of reach for most small, indie or even medium-sized brands with “ordinary” budgets. Venue prices alone are enough to push those brands off the market, as fees to rent even the smallest space in the city skyrocket during the fashion week. That is, provided that anyone can find an available slot, one that has not been booked years in advance. Much the same goes for all service providers, from caterers to light designers. We at Smart Eventi decided it was time to do something about it, time to break down the wall that was keeping smaller fashion brands from the limelight, and teamed up with other local professionals to create a new concept of fashion event: we call it the Smart Fashion Project.
Informazioni sull'autore
Angela
Publisher and co-founder of the communication agency Fiore & Conti Gbr. She lives and works in Berlin.
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