When planning your social media strategy in a foreign Country, it is always a good idea to research social media habits among your target audience. For all you know, Myspace could still be the most popular platform somewhere. Before you start to panic, let me reassure you: no, Myspace is not the most popular social network in Italy, although we took considerably longer than most western countries to ditch Tom and embrace Mark and the others. However, things appear to be changing again, particularly among younger users, those who grew up surrounded by social media and consider their existence as a given, and are therefore much more inclined both to accept them and to question each platform’s individual merits, faults and policies. Here’s a quick recap of the situation.
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