Luxury summer team building: how to make your team love your brand

team building otranto salento italy event apulia

A major car rental company asked us to create a fun and engaging team building weekend for their salesforce in the charming sub-region of Salento, the southernmost part of Apulia. The experience had to incorporate incentive travel elements, alternating challenges and relaxation in a luxury resort, and leaving enough time for a corporate meeting. Our aim was to design a team building experience that fostered cooperation, communication, problem solving and creative thinking. One of the team building exercises was also required to represent company values and encourage employees to enact them directly. We planned two challenges, both revolving around the idea of completing a task after being given a set amount of materials and/or information. The salesforce was divided into two teams to add an element of competition and to promote team bonding. It should also be noted that creative team building activities, while improving group dynamics, also contain an element of self-improvement and personal growth, which makes the experience rewarding on an individual level too. Here’s how it went.

Location Scouting

team building otranto salento italy event apuliaWe presented our client with a list of destination options and their choice fell on the Basiliani resort, a magnificent, 4-star convention hotel in Otranto. Among the perks of this facility was its conference room, which can seat up to 350 guests. Moreover, it had a swimming pool, which was exactly what we needed for our first team building activity. Moreover, staying in Otranto is a treat in and of itself. Located on the Adriatic coast of Apulia, this breathtakingly beautiful town is a favourite destination of millions of tourists from all over the world. Walking through the old town, where cars are not allowed, is like stepping back in time, and watching the sun rise from the sea (Otranto has the earliest sunrise in Italy) is a unique experience that visitors always treasure.

Cardboard boat race

Team building carboard boat raceAs far as summer team building activities go, this is one of our favourite. We provided our teams with basic supplies (plenty of cardboard, cutting tools and duct tape). The contestants needed to “pool” (pun intended) their creative resources in order to design, build, waterproof and subsequently race their cardboard boat across the hotel swimming pool. This is, of course, a creative exercise, but it also helps strengthen leadership and improve group dynamics. Everyone starts the challenge in the same position, but hierarchies emerge rapidly when a complex task needs to be carried out. In order to succeed, the team needs to work on communicating and coordinating individual efforts. This is a perfect opportunity for natural leaders to flourish in a positive, non-confrontational environment. The teams’ performance was judged not only on timing, but also on creativity and cooperation. The winning team was proclaimed after a delicious dinner at Ristorante White – a spectacular seaside restaurant specialising in local cuisine and fish courses.

Planning a teambuilding experience for your team? Call us now for a free quote!

Value Hunt

We love treasure hunts. While working in this “medium”, both event planners and attendees can afford to be endlessly creative and the format will always adapt perfectly, without ever being repetitive or predictable. Treasure hunts are also particularly suited as internal branding exercises. When a company wants its employees to embrace its philosophy, it is an excellent idea to sum said philosophy up in a list of values and devise a station for each value. Completing all stations in the treasure hunt, therefore, turns into a journey through brand values, as well as a team building exercise. When working in such a stunning location as Otranto, of course, it is worth adding elements of sight-seeing to the whole experience and incorporating the surroundings in the journey of discovery that the attendees are encouraged to make. At the end of the second day, a corporate meeting was scheduled, by which time the overall atmosphere was noticeably different than it had been at the beginning of the whole experience. Holding a meeting after all attendees have had two days to bond and work together on shared (and pleasurable) goals can have amazing effects on productivity.

contatta-smart-eventi-1 Are you thinking of organising your event in Italy? Talk to us! Call us at +39 02/97381544 or email at
referenze-smart-eventi-1 Check out our portfolio HERE.

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She is a part-time digital nomad. She would go full-time, if only she could stay away from Berlin for long enough without pining for a Pretzel. She was born in Italy and she enjoys life as an expat, but visits home often enough and can still remember how to bake a perfect lasagna. She is passionate about writing, marketing, languages and the systematic demolition of cultural stereotypes.

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