Who said theme parties aren’t corporate? Here’s what we did for Michael Kors

theme parties michael kors

In today’s post, we will disprove a common misconception about event planning, namely the fact that theme parties don’t belong in corporate events, but should be kept exclusively for private functions. This could not be farther from the truth: most corporate event planners will tell you that theme parties make spectacular corporate events. Having a specific theme strengthens the event’s structure and helps guide the planner’s choices in matters of decor, set-up and even catering. Besides, theme parties are a great tool to highlight a company’s personality, while crafting a richer, more engaging experience for the attendees and customers.

Theme parties: where we started

We have planned plenty of themed parties over the years and we always start by picking the perfect theme, which does not need to be particularly complex. Even a colour can work perfectly as a theme around which to build an event. Such was the case with the launch party for Michael Kors’ new fragrances, which we organised in Milan. When launching a new product or line, the theme for the actual event is pretty much self-evident. In this case, we focused on the colour pink, which dominates the packaging of the new collection.

theme parties Michael Kors

You don’t need decor, when you have this

After picking the event’s theme, we needed to find the perfect venue. We picked one of our latest favourites among Milan venues, a unique space that means a lot to us. It is a magnificent terrace on the penthouse of a skyscraper, with the best view in the whole city. Milan’s skyline can be truly breath-taking when observed from a vantage point like this. Moreover, since our event took place in the summer, we were able to plan most of the activities on the actual terrace, outdoors, and to time the event perfectly, so that our guests would be able to enjoy the most amazing sunset Milan has to offer. The sky turned slowly pink, matching our party theme to perfection. And this, ladies and gentlemen, is why choosing the right venue is just about the most important thing you can do as an event planner.

theme parties Michael Kors pink

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Showing our true colours

Theme parties that build around a single colour need more than decor to be truly impressive. Of course, we know that colours impact our mood, that they trigger our emotions on both a conscious and an unconscious level. Pink – particularly the kind of bright pink that was chosen for the launch of the new Michale Kors fragrances – is a summery colour that inspires cheeriness, excitement, and happiness. This is particularly true in a tropical setting, which we created through a few, carefully chosen decorative elements. Now, if you think of the two concepts of “pink” and “tropical” at the same time, chances are the image of a cocktail will pop into your mind, usually something fresh, fruity and sweet. Therefore, by suggesting a whole atmosphere with a few brushstrokes (the decor, the pink theme, and some careful lighting), we created for our guests the experience of lounging on a tropical beach… on a skyscraper in Milan.

Mouth-wateringly good

For this event, we were also in charge of the catering. One of the best things about theme parties is that one is allowed to be much more creative than usual when it comes to food and drink. Naturally, because this was not the kind of event where people expect to sit down and be served dinner, we focused on finger food, which was carried around on trays and offered to the guests. Tiny, bite-sized delicacies, to be consumed while standing and chatting, lounging on the elegant sofas on the terrace or even dancing to the cool beats of our amazing Dj. Our favourite course of this unusual, pink-themed catering, were the bright-pink fruit cupcakes. We also arranged for a selection of pink long-drinks to be served, and for plenty of fresh fruit to be on offer both as a decorative element and as part of the catering.

theme parties Michael Kors food

Conclusions

Theme parties are as much fun for the planners as they are for the guests. Like in a game, the most important thing is to lay down the rules at the beginning and then have fun finding creative ways of applying them. The whole experience is a fun and exciting journey.

Call us today to launch your brand new product on the Italian market

contatta-smart-eventi-1 Are you thinking of organising your event in Italy? Talk to us! Call us at +39 02/97381544 or email at info@italianbusinesstips.com
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Angela

She is a part-time digital nomad. She would go full-time, if only she could stay away from Berlin for long enough without pining for a Pretzel. She was born in Italy and she enjoys life as an expat, but visits home often enough and can still remember how to bake a perfect lasagna. She is passionate about writing, marketing, languages and the systematic demolition of cultural stereotypes.

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