Unsurprisingly, we spend a lot of time thinking about events and meetings. About how to plan them, certainly, but also about what they should and should not be like, about what they are supposed to achieve and about how to make them more interesting, pleasant and productive for our clients and their guests. What we have observed is that experience is a key component of both corporate events and meetings, and that the way we judge the level and quality of an event experience has changed dramatically over the years. We have noticed this particularly with corporate clients whose experience of meetings and business events is at least as long as our own: they seek out originality, uniqueness, and memorability. All of which, most of the times, can’t be found in a traditional event venue. That applies to meetings as much as it applies to corporate events. That’s why we have started exploring unusual venues, that can create unique experiences for our clients.
Informazioni sull'autore
Angela
Publisher and co-founder of the communication agency Fiore & Conti Gbr. She lives and works in Berlin.
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